Tyler Wolff-Ormes
Experience
TikTok | Lead creative strategist
2021 - 2026
Drove $90MM+ in revenue last year by translating platform and cultural trends into scalable frameworks.
Advised 200+ advertisers on platform-specific, data-driven social strategy, creative and creator campaigns.
Delivered 75+ in-person presentations across North America, tailored in content and style for audiences of all levels (day-to-day to C-suite) and verticals (QSR, retail, tech, regulated, luxury/fashion).
Mentored 5 junior strategists and new hires, strengthening Creative Lab’s team capacity year-over-year
DIGITAS | Social Strategist
2019 - 2021
Developed paid and organic social strategies across a portfolio of high-profile CPG and a finance brand on all social platforms including Meta, Twitter, TikTok, SnapChat, LinkedIn and Reddit.
Briefed and oversaw influencer and brand creative production to ensure best practices across portfolios.
Superfly | social manager
2017 - 2019
Secured $2MM+ in 2 years through new business pitches.
Managed $1MM+ influencer programs, driving 10% average engagement lift per campaign.
Recognized by Pearl Awards, Shorty for Social Good, and shortlisted by Clios
OGILVY & MATHER | ACCOUNT EXECUTIVE
2014 - 2017
Won and ran $1MM+ accounts through strategic pitching and client partnership.
Produced creative content with $250K+ in ad spend.
Produced and implemented analytics programs that scaled
Earlier Experience:
Managing Director, Annoyance Theatre
Musical Director, The Second City Theatricals
Executive Assistant, Inteflex
Freelance Consultant, Production & Branding